Watch of the month – April: Heuer Professional 1000

Dear Brothers,

This month, we pay tribute to an iconic dive watch—the Heuer Professional 1000. A true tool watch, it gained legendary status when it was featured in The Wolf of Wall Street, worn by Leonardo DiCaprio’s character, Jordan Belfort.

A Tale of Two Names: Heuer vs. TAG Heuer

The Heuer Professional 1000 originates from a time before the brand became known as TAG Heuer. In 1985, the company Heuer was acquired by TAG Group, leading to the name change. Watches produced before the acquisition bear only the “Heuer” branding, making them particularly sought after by collectors.

Heuer Professional 1000 in The Wolf of Wall Street

Materials & Movement

The Heuer Professional 1000 was designed as a durable dive watch, featuring a stainless steel case with a robust mineral crystal. The watch originally came in both quartz and automatic variations, with the quartz movement being the most common, ensuring reliable timekeeping with minimal maintenance. It also boasts a 200m water resistance rating, making it a true tool watch for professionals and enthusiasts alike.

A Coveted Collectible

Due to its Hollywood association and vintage appeal, the Heuer Professional 1000 has seen increased demand. Models matching the specifications of the one in The Wolf of Wall Street are currently trading for around 20,000 DKK.

A timeless piece, worthy of a gentleman’s wrist.

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